The Box – Experiences with video, props, soundscape and scents

The Box lets you immerse yourself in another reality: you get to experience a spontaneous dinner in Venice or step inside the Santa Claus Office without any physical travel. The Box makes use of 3D video, diverse soundscapes, props and scent marketing technology.

The Box inspires, entertains and creates memories

The Box concept has been used for the Metsä Pavilion constructed in Tokyo for the Olympic Games, the World Winter Sports Expo in Beijing and the Finnish Pavilion at the Dubai World Expo 2020. It was also awarded as Pro2018 – Innovation of the Year.

What can The Box be used for?

Events
The Box will invigorate your events. The opportunities are limitless. We can construct a permanent or pop-up space tailored to your needs.
Multisensory visualisation of spaces
Surprise your customers by revamping your premises in a nimble manner using virtual means. An illustrative tool for interior design and technical visualisation.
Marketing
Share your company story by combining a visual experience with all senses. The Box has been creatively used for marketing travel destinations and services.

Methods

Augmented reality
Taking the best aspects of virtual reality (VR) and augmented reality (AR), we create completely new kinds of mixed reality environments (MRE).
Sensory marketing
We utilise 3D video, diverse soundscapes, props and scent marketing technology.
Service Design
The Box helps us visualise the service environment and effortlessly try out how it works.

Immersion, VR, AR, MR and XR in brief

LAB8 The Box: services

The Box suits longer-term and tailored projects, such as campaigns or marketing. Utilise the power of stories and combine a visual experience with all the senses.

Particularly suitable for:

Marketing products (e.g. for hotels, restaurants and museums)
Visitor centres and destinations

The Box enables temporary and multisensory pop-up events. The possibilities are limitless: for example, you can enliven an Italian dinner by projecting a landscape from Tuscany and adding the scent of olive trees.

We can use the mobile, easy-to-assemble The Box space or convert an existing space into a multisensory pop-up space.

Particularly suitable for:

Marketing products
Various events and campaigns

Fast prototyping means quick development experiments. The Box is highly suitable for experimental development work. Quick experiments are enabled by video projections, props and multisensory stimuli, and feedback can be collected from customers as early as possible.

Quick experiments are enabled by video projections, props and multisensory stimuli, and feedback can be collected from customers as early as possible.

Particularly suitable for:

Design and service design teams for testing service or product models

Workshop contents:

Shared ideation
Prototype building and storification
Further processing of prototype media files
Customer feedback in an analysed and compiled form

Duration: 2 days
Number of participants: max. 20

Present and plan your idea visually with the help of The Box. The elements of the product or service under development can be projected as large mood boards or 3D models.

Particularly suitable for:

Interior design and technical visualisation
Sales and marketing support

Workshop contents:

Shared ideation by a service design team
Compiling visual and modifiable mood boards
Customer feedback in an analysed and compiled form

Duration: 1 day
Number of participants: max. 20

Create new experiences

“The idea of making mixed reality a part of the service business is fascinating. For example, people who could never fly a hang glider or travel to the Alps due to an injury or disability can now get a real hang-gliding experience in the Alps.”
- Pasi Tuominen

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