PLAY – Imagineering Experiences

Lego block icon on a salmon-colored background.

PLAY is an open community and a springboard for people interested in the Business of Experiences (aka the Experience Economy). PLAY fosters and promotes a multi-disciplinary approach to the understanding of guest experiences, and the design and imagineering of extraordinary commercial experiences by combining scientific, artistic, business, and technological viewpoints.

The Business of Extraordinary Experiences

Extraordinary commercial experiences are those experiences above the memorable, which gain complete attention from the individual who experience them.

PLAY utilises the Serious Play methods for problem-solving, such as the world-famous LEGO® SERIOUS PLAY® and SAP Scenes. Play Often is about trying out new methods, particularly intended as a support tool for higher education.

What does PLAY offer?

Communal workshops and methods
Would you like to boost your organisation’s work methods? The unique Play workshops enhance and support both the learning process and business development.
World-famous tools
Play utilises several Serious Play methods for problem-solving, such as the world-famous LEGO® SERIOUS PLAY® and SAP Scenes.
Equality and interaction skills
Play brings people together regardless of their background, position and language skills. By using Lego or role-playing games, we can approach even challenging topics and improve the dialogue.

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Contact

Mário Passos

Ascenção

yliopettaja

principal lecturer

+358 294471195

MarioPassos.Ascencao@haaga-helia.fi

LAB8 Play: services

LEGO® SERIOUS PLAY® is a problem-solving and communication method that can be used in meetings and workshops. At a guided meeting, participants use Legos to build 3D models that serve as a basis for discussion and decision-making.

For whom and which situations?

Suits many purposes for individuals, teams and organisations. In particular, situations where you aim to solve a complex or challenging question. Lego can be used to create strategies and design services.

LEGO bricks provides a common language regardless of the age, professional background or position of the participants, giving everyone an equal chance to participate. The focus is on the bricks, not the people.

PLAY - Lego Serious workshops

Build ideas, values and functions
Duration 4 hours, max. 12 participants
Build teams, innovations and visions
Duration 1 day (7 hours), max. 12 participants
Real-time strategies and scenarios
Duration 2–3 days (14–21 hours), max. 12 participants
Confidence in creative work
Duration 1–2 hours, unlimited number of participants

PLAY – Courses for higher education

Managing the invisible with LEGO® SERIOUS PLAY®
A master’s-level course (5 credits)

At Play Often meetings, we try out Serious Play methods to develop creative thinking and skills. The meetings are specially designed for higher education, and may offer important tools for both teachers and students.

How could you make use of drama tools or gamification as a teacher or designer?

Developing education is our task. We organise Play Often workshops for Haaga-Helia staff, helping them learn new creative methods and offering tools to support teaching in particular. We offer workshops led by specialists to utilise, for example, improvisational theatre, dance and video work in teaching. Play Often meetings also serve as an opportunity to try out and test new ideas and creative methods.