Academic degree: PhD (Marketing), MA (Marketing), BA (Hospitality Management)
Mário is a Principal Lecturer in Experience Design, Imagineering and Serious Play in Haaga-Helia University of Applied Sciences and a Play Chief Evangelist and Tool Factory Chief Alchemist in the university’s Service Experience Laboratory LAB8.
Mário is a Certified Experience Expert by the Lapland Centre of Expertise for the Experience Industry (now House of Lapland), an Accredited Service Design Master Trainer by the Service Design Network (SDN), and a Certified Facilitator of LEGO® SERIOUS PLAY® method by the Association of Master Trainers. He is also a Certified Hospitality Educator (CHE®) and a Certified Guest Service Professional (CGSP®) by the American Hotel & Lodging Educational Institute.
Mário wishes to be a sustainable marketing whiz and his friends, colleagues and the few admirers regard him as the super Mário of Experience Design and the Tarantino of Serious Play. His current teaching, training, research and publications focus on service design, experience design and the experience economy. He inspires students, coaches’ managers, leads projects and supervises theses.