Academic degree: PhD (Marketing), MA (Marketing), BA (Hospitality Management)
Mário is a Principal Lecturer in Experience Design, Imagineering and Serious Play. He is also the PLAY Chief Evangelist and the Tool Factory Chief Alchemist in the university’s Service Experience Laboratory, LAB8.
Mário is a Certified Experience Expert by the Lapland Centre of Expertise for the Experience Industry (now House of Lapland), a Service Design Network, SDN Accredited Master, trainer and a Certified Facilitator of LEGO® SERIOUS PLAY® method by the Association of Master Trainers. He is also a Certified Hospitality Educator (CHE®) and a Certified Guest Service Professional (CGSP®) by the American Hotel & Lodging Educational Institute.
Mário wishes to be a sustainable marketing whiz and his friends, colleagues and the few admirers regard him as the Super Mário of Experience Design and the Don Quixote of Imagineering and Serious Play. His current teaching, training, research and publications focus on sustainable marketing, algorithm management, experience economy, service design, experience design, imagineering and serious play. He inspires students, coaches’ managers, leads projects and supervises theses.
