Service Business Development and Design


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Services cover an increasing part of the total economic output, and in addition to be seen as a category of market offerings, service is a perspective on value creation.

Today, all companies are service businesses, and therefore companies in traditional industrial sectors are transforming their operations to become more service-oriented and/or experience-oriented.

Haaga-Helia’s Service Business Development & Design experts focus on the sectors of travel, tourism, hospitality, sport, recreation, wellness and retail.

Our areas of expertise are:

  • Service experience (customer experience and encounters)
  • Service concepts and design (customer insight and engagement, fast prototypes)
  • Multi-channel services (AR, VR, AI, eCommerce, analytics, robotics, digital services)
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