Strategic Revenue Management

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The ever-changing customer expectations cause critical challenges to the hospitality industry’s value creation models. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.

This training course teaches you the wide range of price/product/distribution opportunities. Students will come away from this course knowing how to effectively use Revenue Management to boost profits, and how to optimize the company short term and long term offering.

Course objectives

Understanding the wide range of price/product/distribution opportunities, their effect on the bottom line in varying situations, and being able to make the right revenue optimization decisions justifiably.

Skills

Upon completion of the course, the student is able to:

  • understand the fundamentals of hospitality.
  • create an optimal revenue management strategy for one´s company.

This course is feature of Haaga-Helia Online

Haaga-Helia Online offers extensive and in-depth study modules, which include various digital learning materials, assignments, tests and supporting materials. The participants will receive a certificate for every course they complete.

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Course info

Course mode: Self-study

Course Instructor: Markus Kauppinen

Course material: over 1.5 hours of video, 2 quizzes, additional reading. Estimated total study time 27 hours.

Price: 100.2 € (incl. VAT)

Contact
haagaheliaonline
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