Strategic Pricing in Hospitality

The ever-changing customer expectations cause critical challenges to the hospitality industry’s value creation models. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.

Course objectives

Understanding the ever-evolving customer expectations’ role in the Hospitality value creation chain.
Understanding the wide range of pricing opportunities in varying market situations and being able to make the right decisions justifiably.

Skills

After completing the course, the participant:

understand the fundamentals of hospitality.
make strategic pricing and distribution choices driving the value of the company.

This course is feature of Haaga-Helia Online

Haaga-Helia Online offers extensive and in-depth study modules, which include various digital learning materials, assignments, tests and supporting materials. The participants will receive a certificate for every course they complete.