Degree Programme in Sports Coaching and Management

Kuvituskuva vierumäeltä

Passion for sports? The Degree Programme in Sports Coaching and Management prepares students with the knowledge and skills needed in today’s sports and leisure industry.

Through competence-based approach, the programme prepares students along four main development streams with a focus on

  1. personal development and professional growth
  2. coach development
  3. event and organisational management and
  4. RDI competences.

The teaching is organised in English enabling students to work in an international environment during their work placement and upon completion of their studies.

The competence-based, student-centered studies demand from the students a high degree of independent working skills and self-motivation with the development process built in line with individual interests and preexisting competencies. During the studies, students are also involved in developing new solutions for coaching and management at the local, national, and international levels.

The first two years of the studies include intensive studying at the Haaga-Helia's Vierumäki Campus, after which the student has a chance to obtain information and knowledge in a real-life working environment during the 1–1,5 years of work placement.

ICCE endorsed at FULL level

The degree programme in Sports Coaching and Management has received FULL ICCE endorsement from the International Council of Coaching Excellence.

Haaga-Helian urheiluvalmennuksen koulutusohjelma sai ICCE:n tunnustuksen erinomaisuudesta

Full-time studies, August 2023 intake

Joint application to higher education spring 2023

Application period from 4 to 18 January 2023 at 15.00 (UTC/GMT +2).

  • Preliminary assignments will be sent to all eligible applicants by email by the end of February 2023.
  • Send your advance assignment by email to studyservices(at) by 10 March 2023 at 15.00 Finnish time.
  • The online entrance examination will be held from 28 to 30 March 2023.
  • Application criteria and application form

More information about the entrance examination.

Study in the world's happiest country
Bachelor of sports studies

Scope of the degree: 210 credit points (ECTS)

Degree programme: Sports coaching and management

Campus: Vierumäki

Mode of Study: Full-time studies

Admission Services
+358 400 230 409

Student experiences

Student testimonial
“Studying here develops me as a person and as a coach”, says Derek Read, second-year stude...


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