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Leading Sales and Customer Experience, Master's Specialisation
Leading Sales and Customer Experience focuses on customer experience, its management and digitalisation through research and development. This specialisation also examines the digitalisation and strategic management of sales in a multi-channel environment.
NB! This specialisation will not be available for students starting their studies in January 2026 or later.
Students study and develop strategic sales solutions and their impact on customer experience and companies’ business objectives. The specialisation is entirely organised around digital sales and customer experience and it explores motives that can develop and improve these areas continuously. In addition, Sales Lab and eComLab, Haaga-Helia’s lab environments that use world-class sales and purchase analytics, provide a unique learning dimension and environment.
The themes of this specialisation include:
- management of sales and sales organisations
- strategic sales planning in a digital business environment
- development and management of customer experience in the digital age
- customer journey and customer experience analysis
- development of sales in an increasingly international multi-channel environment
Interested in Leading Sales and Customer Experience?
Specialisation is available in the following programmes:
More information about the specialisation and Master's studies
Read more about the specialisation's courses and the practicalities of Master's studies.
Head of Specialisation
Each specialisation has a designated Head of Specialisation responsible for course coordination, thesis topics, and student networking.
Master's Specialisation
Specialisation is at the core of Master’s studies. Your chosen specialisation, along with your thesis, constitutes a major part of your degree. At the same time, the specialisation serves as a foundation for professional development and networking.
You will select your specialisation at the beginning of your studies from the available options within the Master’s degree programme.
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