Experience Economy and Designing Services, Master's Specialization

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In the Experience Economy and Designing Services specialization, students use customer understanding to design and develop services and experiences. This specialization focuses on the study and development of new innovative services and experiences.

Service design creates a solid foundation for service development. In this specialization, students utilize and practice real-life processes and methods by working on companies’ service design commissions. Many services are produced by service provider networks, which is why the development of customer paths is important in network-like operations as well.

Experience economy is a growing industry that strives to create intangible content and significance to, for example, develop events, customer service, brands or business images and improve customer experience.

For example, students can study the following themes in the specialization:
•    service design processes and methods
•    development of services in a network
•    production and development of experiences
•    development of brand experience
Experience Economy and Designing Services is a perfect specialization for people who, for example, work in service business and want to develop customer-oriented services and provide experiences. This specialization also suits students who are interested in the topic and looking for new career opportunities.

This specialization provides tools and skills for product development, the innovation of new services and the generation of customer-oriented activities. Potential jobs for an Experience Economy and Designing Services graduate include development manager, service designer and customer experience developer.

Interested in Experience Economy and Designing Services?

Specialization is available in the following programmes:

More Information about the Specialization and Master' Studies

Read more about the specialization courses and the practicalities of Master's Studies.

Person Responsible for the Specialization

The Master’s specializations are lead by professionals with a PhD. Their responsibilities include specialization courses, thesis topics and promotion of networking within the specialization.

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Master's Specialization

Specialization is at the heart of Master's degree studies. Master's degree studies consist mostly of specialized studies and a thesis on a topic under the specialization. A student’s specialization also builds the home base for their professional development and networking.

Students choose their specialization out of the available options at the start of their programme.

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