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What happens in the study?
Participation in the study takes about 30 minutes. On the study visit you will:
- familiarize yourself with the websites or social media materials of tourism companies
- respond to a survey related to the study.
- At the same time, you will learn how consumer behaviour and experiences can be studied in laboratory settings (eye tracking and facial expression analysis).
Book your own research appointment and participate in the raffle
Duration: about 30 minutes
Location: Haaga-Helian Sales & eCommerce Lab (PA/6202)
Book your appointment here!
Participants can enjoy some snacks and refreshment during the research visit.
In addition, you can participate in a raffle where you can win a gift card worth €50 to Tripla shopping centre. By Thursday December 18th, two gift cards will be drawn among those who participate.
The results will be used in the development of the tourism industry
Based on the research results, Haaga-Helia's researchers will prepare a report that will help the participating companies develop their marketing, sustainability communications and digital customer experience.
The study is carried out as part of the Carbon Neutral Experience 3.0 project (CNE 3.0), which aims to develop regenerative and carbon-neutral tourism services. The project is implemented with ERDF funding granted by the Helsinki-Uusimaa Regional Council, and it is co-funded by the European Union.
