Market research for business development

Customer Research

The goal of customer research is to increase customer understanding. We can investigate, for example, customer satisfaction and experience, recommendations, and satisfaction with products and services. The research results provide good metrics for evaluating and developing operations.

Brand Research

Brand research reveals how strong your brand is in the market and how it can be developed. The research provides the management with up-to-date information on the opinions of different target groups related to awareness, user experiences, and brand perceptions compared to competitors.

Hospitality Development Panel

Strengthen your leadership and customer understanding – utilize the experts and students of the Hospitality Development Panel. The information obtained from the development panel can be used to develop and create new service content for restaurants, accommodation companies, and the tourism sector.

Tourism Income and Employment Research

Tourism income and employment research investigates the direct and indirect income and employment effects of tourism. The results make the significance of tourism in a destination or area visible. The results can be used, for example, in the advocacy and development of a company or organization.

Employee Understanding

The research investigates issues related to management, onboarding, and supervisor skills. You will receive concrete tips for developing management and a description of the dream employer.

Skills Assessments

Our research services also include skills assessments. The assessment survey can determine the general level of staff skills, strengths, and development areas at both team and organizational levels. We conduct electronic sales, marketing, and frontline management (leadership skills) assessments using ready-made research concepts. They are implemented using a self-assessment method, with a schedule agreed upon with the company.