Degree Programme in Sports Coaching and Management

Kuvituskuva vierumäeltä

Passion for sports? The Degree Programme in Sports Coaching and Management prepares students with the knowledge and skills needed in today’s sports and leisure industry.

Through competence-based approach, the programme prepares students along four main development streams with a focus on

  1. personal development and professional growth
  2. coach development
  3. event and organisational management and
  4. RDI competences.

The teaching is organised in English enabling students to work in an international environment during their work placement and upon completion of the studies.

The competence-based, student-centered studies demand from the students a high degree of independent working skills and self-motivation with the development process built in line with the individual interests and preexisting competencies. During the studies, students are also involved in developing new solutions for coaching and management at the local, national, and international levels.

The first two years of the studies include intensive studying at the Haaga-Helia's Vierumäki Campus, after which the student has a chance to obtain information and knowledge in a real-life working environment during the 1–1,5 years of work placement.

Renewed curriculum for Autumn 2021 intake

NOTE! The curriculum will be renewed for the intake of 2021 (studies starting in Autumn 2021). A new curriculum with the learning outcomes and assessment criteria will be published in May 2021 at the latest.

The main focus (sports coaching and management) will remain the same, structure and courses are updated to correspond the skills and competences needed in the field of sports coaching and management today and in the future. If you wish to receive more information about the new curriculum, please contact teppo.rantala(a)


Full-time studies, August 2021 intake

Joint application to higher education spring 2021

Application period from 7 to 20 January 2021 at 15.00 (UTC/GMT +2).

  • Preliminary assignments will be sent for all eligible applicants on Friday 26 February 2021.
  • Online interview for applicants living outside Finland: 30 - 31 March 2021.
  • Online interview for applicants living in Finland: 6 April 2021.

More information about the entrance examination.

Study in the world's happiest country
Bachelor of sports studies

Scope of the Programme: 210 ECTS

Degree programme: Sports coaching and management

Campus: Vierumäki

Mode of Study: Full-time studies

Admission Services
+358 400 230 409

Student experiences

Student testimonial
“Studying here develops me as a person and as a coach”, says Derek Read, second-year stude...


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