More than 50 international students and teachers from nine European universities and representing 19 different nationalities joined forces to create sustainability marketing videos for the Sea Fortress Island of Suomenlinna. The videos inspire visitors for sustainable picnics and lifestyles.
Haaga-Helia’s Creative Agency Krea organized its annual blended intensive programme (BIP) Krea Spring School during 16 April–17 May 2024. The programme culminated in a sunny in-person week devoted to sustainability reflections and video-making in Helsinki on 13–17 May.
As Suomenlinna is a UNESCO World Heritage Site, it is important that visitors are aware of and respect its nature, residents, and local services, cherishing its cultural heritage by behaving in environmentally, socially, and economically responsible ways.
During the intensive week, eight multicultural and multidisciplinary student teams created short sustainability marketing videos in collaboration with The Governing Body of Suomenlinna, K-Market Suomenlinna, and Video Agency Ikimedia. The videos aim to inspire young adults to pay a responsible visit to Suomenlinna and reflect on the sustainability of their habits and lifestyles:
A huge thank you for all the creative project work goes to our 42 talented students!
As background support for the creative teams, Krea Spring School 2024 brought together a bunch of cheerful industry experts and university coaches: Milla Öystilä and Heidi O’Gorman (The Suomenlinna Governing Body), Ville Behm (K-Market Suomenlinna), Thomas Halloran (Video Agency Ikimedia), Marc Clerkx (Thomas More UAS), Alexandra Fodor (Budapest Business University), Julia Heigl (OTH - University of Applied Sciences Amberg-Weiden), Hannes Huttelmaier (Technical University of Applied Sciences Würzburg-Schweinfurt), Sylvie Vanrenterghem (VIVES UAS), Ulrike Pavelka (UAS Wiener Neustadt), and Almudena Gonzalez and Jan Pieter van Haaps (Saxion UAS). Maria del Carmen Arau Ribeiro (Polytechnic Institute of Guarda) joined us online. The blended intensive course was organized by Principal Lecturer Tanja Vesala-Varttala from Haaga-Helia UAS.
The digital storytelling pedagogy and materials applied in the BIP were created in an Erasmus+ KA2 project LEARN&CHANGE – Collaborative Digital Storytelling for Sustainable Change (2021–2023).
Picture: Marc Clerkx.
