The project’s expected outcomes are anticipated to have a significant impact on strengthening companies’ competitiveness and helping them achieve sustainable competitive advantage.
As AI development accelerates, it is no longer sufficient to view artificial intelligence merely as a tool. Companies have recognized the need to transform work and processes in ways that not only preserve competitiveness but also strengthen it into a genuine competitive advantage.
– Many companies still see AI as a collection of individual tools, even though the greatest transformation occurs only when AI becomes an integral part of core business processes. AI challenges organizations to rethink how work is done, how customer value is created, and what capabilities will be required in the future. This is why research and development collaboration is particularly important – it helps companies build solutions based on researched knowledge and practical experience, rather than solely on technological possibilities, says Maija Kiljunen, COO of MyHub Health, one of the companies participating in the AI Gamechanger consortium.
AI Gamechanger – Empowering Finnish companies to become AI leaders through research collaboration is a Business Finland-funded research and development project that combines international research knowledge with AI experimentation in participating companies. The project is also developing an operational framework that helps companies systematically integrate AI into their core business functions. In addition, a handbook and the AI Gamechanger digital tool will be created to support strategic transformation.
AI reshapes the structure of work – solutions emerge through skills and new ways of working
AI Gamechanger examines what kind of support companies need, how scaling AI adoption impacts business processes, organizational structures, and competency requirements, and what milestones and metrics are required to ensure controlled and scalable progress.
The research focuses on two areas: sales and marketing functions, and leadership and strategic management.
– We are living in a time when AI is increasingly dividing companies into those that have already discovered its value and those that are still searching for direction. Today, AI is already a key factor in the ability of businesses and employees to succeed. The next decisive step is redesigning critical work and business processes with AI in ways that enable companies to outperform their competitors – x and give customers a reason to choose them, says Anna Lahtinen, Project Manager for AI Gamechanger and Senior Researcher at Haaga-Helia.
Finnish companies and experts building AI leadership together
AI Gamechanger is implemented in collaboration between Haaga-Helia and Laurea, with Haaga-Helia serving as the lead organization of the broad, multidisciplinary consortium. The project is supported by Business Finland.
AI Gamechanger brings together a significant group of companies and expert organizations, including Abloy, Bauer Media, Foibekartano, Interbrands, MyHub Health, Posintra, Roschier, Roadari, Selko Digital, Unigrafia, 2M-IT, Cursor, the City of Espoo, the City of Helsinki, Henry, the Union of Professional Engineers in Finland, Keuke, the City of Loviisa, Loviisa Entrepreneurs, the Chamber of Commerce of Western Uusimaa, GrowthDrivers, Finnish Business Mentors, the Federation of Finnish Enterprises, Health Technology Finland, TIEKE, Tradenomiliitto, Entrepreneurs of Uusimaa, the City of Vantaa, and technology companies AI Think and Sofigate.
