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271 alumni who graduated in 2024 responded the survey, which was conducted in spring 2026. The response rate was 12.6%, which is relatively low. Nevertheless, the results provide indicative insights into graduates’ employment, competencies, and the perceived impact of their education.
Employment and salary levels
Overall, the employment situation among respondents is good:
- Approximately 83% of respondents are currently employe
- 69% have been continuously employed since graduation
The median monthly salary is 3 500 €:
- Bachelor’s degree graduates: 3 300 €/month
- Master’s degree graduates: 4 450 €/month
Satisfaction and perceived impact of education
Overall, respondents are fairly satisfied with the education. The average satisfaction score was 4.2 on a scale of 1–6 (1 = very dissatisfied, 6 = very satisfied). The Net Promoter Score (NPS) has declined compared to last year (2025: 12 → 2026: –1).
Critical responses highlighted experiences such as:
- difficulties finding jobs in one’s own field
- employers often valuing work experience more than a degree
- university degrees being perceived as more highly valued
- education being seen as somewhat superficial without sufficient practical or working-life connections
Respondents who would recommend the education, on the other hand, felt that it prepared them well for work life. The professionalism of the teaching staff was praised, and the strong reputation of Haaga-Helia was seen as an advantage in the labour market.
Future skills needs and labor market outlook
Alumni expressed a desire for more emphasis in education on:
- leadership and supervisory skills
- competencies related to artificial intelligence, data analytics, and digital tools
- financial expertise
- practical, working life-oriented content
- networking opportunities and stronger connections with industry
The responses reflect the current challenges in the labour market. Some respondents find it difficult to find employment, and uncertainty about the future has increased. At the same time, the importance of continuous learning and personal initiative in career development is highlighted.
A warm thank you to everyone who responded to the alumni survey! The responses will be carefully analyzed. They provide valuable insight into how our education has supported the transition to work life and what type of skills we should focus on developing in the future.
