Anu Nieminen

Education: Master of Science in Economics and Business Administration / Master of Science (Ecology) / CEMS Master in International Management

Anu Nieminen is a B2B business professional with extensive experience in B2B sales and sales leadership, business development, people and change management in international environments. She spent more than ten years abroad working in customer-facing roles at Thomson Reuters, a leading provider of financial data and software solutions (now part of the London Stock Exchange Group). Anu successfully led sales teams for several years and created new business opportunities for Thomson Reuters. Her experience spans both sales and procurement, and she has negotiated numerous multi-million-euro strategic agreements from both the seller’s and buyer’s perspective. In partnership management roles based in New York, she gained extensive experience in developing commercial strategies and building productive business relationships across the United States and globally.

Anu Nieminen has a strong track record in solution selling and sales management, sales strategy development, procurement optimization, team leadership and coaching, stakeholder engagement, and the planning and execution of organizational change initiatives. She also possesses deep expertise in building partner sales channels, developing and launching products and services in collaboration with partners, pricing strategy, contract negotiations, and optimizing contractual structures.

Anu Nieminen holds a Master of Science in Economics and Business Administration. She also holds a Master of Science degree in Ecology, as well as a CEMS Master in International Management (CEMS MIM).