Timing: Independent studying Online in Haaga-Helia´s MiniMoodle platform 15.4.-25.7.2024.
Enrollment: Enrollment ends 12.6.2024.
Please note! Registration to MiniMoodle electronic platform must be done 26.6. at latest in order to start the course. You will get information on how to registrate to MiniMoodle by email after your registration.
Enroll here.
Contents:
- Introduction to Digital Marketing: SOSTAC model, Content marketing & Inbound Marketing, SEO (Search Engine Optimization), Email Marketing, Mobile Marketing & WhatsApp Marketing
- Why companies need to create a digital marketing plan
- How to create digital marketing plan using SOSTAC planning model
- How to promote your business with Content marketing & Inbound Marketing
- How to promote your business with SEO (Search Engine Optimization)
- How to promote your business Email Marketing
- How to promote your business Mobile Marketing & WhatsApp
- How to create a digital marketing plan for your business
- Interviews with Finnish digital marketing experts
- Examples and case studies
- Questions and answers
No previous knowledge required.
Assesment scale: 1-5