Silver Travel Uusimaa

The project aims to:

• strengthen Uusimaa’s position as an attractive destination for senior travellers
• improve the skills and competitiveness of tourism businesses
• create new business opportunities and diversify the region’s tourism offering.

The project will:

• identify the needs and preferences of senior travellers
• co-create new products and service concepts with businesses through service design workshops
• explore the potential significance of the Silver Travel label, including its criteria and visual identity
• compile the results and practical tools into a digital Senior Tourism Handbook.

The target group consists of micro and small and medium-sized tourism businesses and other tourism service providers in Uusimaa region.

The project will produce new senior tourism products, practical tools and operating models that businesses and other tourism sector stakeholders can use.