The Hungry for Finland food tourism competition encourages networks and actors in the food and tourism sectors to develop responsible, inspiring, and locally rooted food tourism offerings across Finland.
We are looking for companies and communities that are innovative pioneers in food tourism and offer travellers unforgettable and refined food experiences that also reflect our unique food culture. The special focus of the 2026 competition is communication and marketing.
Participation takes place between 1st of January and February 28th 2026 via the Hungry for Finland website. Winners will be awarded on 24th of September 2026: 1st place: 5,000 €, 2nd and 3rd place: 2,000 € each. Winners will gain visibility through Visit Finland channels.
The competition is part of the Finnish Food Tourism Strategy 2024–2028 and the food image and food tourism awareness campaign by the Ministry of Agriculture and Forestry and Visit Finland during 2025–2027.
The 2026 competition is the sixth of its kind, with previous editions organised by Haaga-Helia in 2015, 2017, 2019, 2021 and 2023.
Project duration: 8/2025–12/2026
Project manager: Kristiina Adamsson
Project team: Opri Laamanen, Meri Pöyhönen and Mia Tarhanen
Organiser: Haaga-Helia University of Applied Sciences
Funders: Ministry of Agriculture and Forestry, Haaga-Helia, Business Finland/Visit Finland, City of Helsinki and XAMK – South-Eastern Finland University of Applied Sciences
