Not all tourists visit a museum, take part in a snowshoe safari or, for example, go on a sightseeing tour – but every tourist eats. With the help of food, memories are created with all the senses and cognitive, emotional and physical memories are strengthened. Eating can be the most memorable part of a trip.
More and more travelers are consciously looking for food experiences. They want to experience nature, culture and the local way of life. Finnish food tourism has potential because cleanliness, safety, authenticity, stories, and locality create value for the traveler. At its best, a food tourism product is an inclusive experience, where the traveler learns something new.