A change in attitude is necessary and the responsibility belongs to everyone in the workplace. Haaga-Helia is one of the campaign partners.
This shift in mindset is required to ensure Finnish working life remains competitive and achieves cultural equality. The "Muutostöissä" campaign, starting on the 5th of September, will bring attention to the barriers that hinder a culturally diverse working life: ignorance, biases, and beliefs.
The goal of this social media influencer campaign is to address everyone in the workplace and foster an open attitude toward cultural diversity.
In the "Muutostöissä" social impact campaign, the initiators of the discussion are 20 social media influencers from various cultural backgrounds living in Finland. The campaign's financing is provided and supported in communication by over 20 organizations, including cities, educational institutions, NGOs, and significant players in the labor and business sector. The campaign's designer and coordinator is PING Helsinki, an influencer marketing agency specializing in social impact. The societal influence consultant for the campaign is Wanda Holopainen from Ataá Agency.
The influencers taking part in the "Muutostöissä" campaign offer personal experiences from varying backgrounds: job seekers, workers, and employers. The themes the campaign influencers will highlight include cultural literacy as a modern work-life skill, cultural realities in Finnish working life, and daily life as a job seeker, employer, and entrepreneur with a diverse background. The campaign channels include Instagram, TikTok, Facebook, and YouTube.
Campaign content will be published on various social media channels during September.
In the picture left to right, three influencers of the Muutostöissä-campaign: Jasmin Ngo, Aishah Muhammed and Dave Cad.
