Corporate Social Responsibility Trend Report 3/2022

Consumers have heavily educated themselves on issues related to climate change, sustainability, racism, economic inequality, climate change and more. As they become more conscious of systemic and global issues, they want to support and associate with brands which do the same. The heightened consumer awareness has pushed brands to address these issues head on, through both consumer facing initiatives and internally.

Haaga-Helia's Hospitality development panel evaluates trends on a Finnish scale. Numerous examples illustrate the trends.