Degree Programme in Service Business Management, Master of Hospitality Management

This description concerns students starting their studies in January 2026. 

After completing the degree, you will have a solid knowledge base, concrete, practical skills, and up-to-date knowledge of service business management, emerging trends, and technologies. Additionally, you will be able to develop competitive service products and concepts and use new tools and methods in business development and management to enhance the company’s competitiveness and customer experience. 

This programme is designed for those who want to elevate their expertise and broaden or deepen their perspective on service business management and development. You have a background in hospitality management, business administration, or another suitable higher education degree and work in the service business sector. Your work may now or in the future include responsibilities related to results or development, planning and implementation, such as customer service channels, customer experience development, and team leadership. The programme is designed to meet the needs of the changing work environment, and you can influence the content of your studies.  

The Leading Service Business Innovations specialisation offers tools for service business innovation management, emphasising development and innovation perspectives, utilising both service design and digitalisation in the field. You may also choose other interesting topics for your complementary professional competencies from other Master-level specialisations of Haaga-Helia University of Applied Sciences.  

This programme is perfect for business professionals who want to develop customer-centric services, create unforgettable experiences, and grow their expertise in various service business management roles in the fields of hospitality and tourism. It is also suitable for anyone looking for new career opportunities and wanting to be involved in creating the services of the future. 

Study information and application

Read more information about the curriculum structure, Master's studies and the application below. Did you know that you can study Master's studies also in the Open University of Applied Sciences?