Marketing and Sales - Major

The Marketing and Sales Major develops your skills in the areas of customer relationship management, international sales, digital marketing, service design, B2C branding, corporate and marketing communication and creating business value in B2B service processes. Graduates typically work in positions such as market researcher, digital content provider, customer experience consultant, brand manager, marketing coordinator, director of sales.
The compulsory courses of Marketing and Sales Major are:
- MAR003AS2AE Integrated Marketing Communication
- SAL001AS2AE CRM and ERP for Sales
- SAL004AS2AE B2B Sales Skills
- MAR001AS2AE Strategic Branding
- MAR002AS2AE Data-Driven Marketing
- SER020AS2AE Service Design and Co-Innovation
If you have Marketing and Sales as your Major, we recommend the following complementary courses:
- COM004AS2AE Basics of Graphic Design and Tools
- COM002AS3AE Website Design
- MAR004AS3AE KREA Strategic Concept Design and Storytelling
- SER017AS3AE Experiential Marketing
- SER004AS2AE Innovate Circular Economy and Sustainable Future
- COR012AS2AE Green Packaging
If you have Marketing and Sales as you Major, we recommend the following Minor Packages:
Link to the Marketing and Sales course flow of complementary Major courses (the link requires logging in with Haaga-Helia credentials)
Scope of the programme: 210 ECTS
Degree Programme: International Business
Campus: Pasila
Mode of Study: Full-time and blended studies
Duration: 3,5 years