Customer and Business Intelligence in Service Business

Time, resource and carbon dioxide savings with the help of artificial intelligence

The ever-changing customer expectations cause critical challenges to the hospitality industry’s value creation models. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.

Students will come away from this course understanding the role of data, Customer and Business Intelligence, and how it affects your business bottom line separates you from your competitors. Furthermore, we will be discussing the legal aspects as well as the future of managing with data.

Course objectives

  • Understanding the vital role of big data and how to lead one´s organization with it, making the right managerial decisions justifiably.

Skills

Upon completion of the course, the student is able to:

  • understand the fundamentals of hospitality.
  • understand the role of data, Customer and Business Intelligence, and how it is becoming one of the key elements of any successful and profitable business operation.

This course is feature of Haaga-Helia Online

Haaga-Helia Online offers extensive and in-depth study modules, which include various digital learning materials, assignments, tests and supporting materials. The participants will receive a certificate for every course they complete.

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Course info

Course mode: Self-study

Course Instructor: Markus Kauppinen

Course material: over 1.5 hours of video, 2 quizzes, additional reading. Estimated total study time 27 hours.

 

Customer and Business Intelligence in Service Business
Ota yhteyttä
haagaheliaonline
maksullinen koulutus