Making Business Trends work for your Business

Course overview
This course is a professional-level trend forecasting experience for those who are keen to hone their Business and Trend Forecasting skills. By creating impactful Trend Hunting and Forecasting Maps, compelling Business Trends & Game Changing Strategies you can take your career to a next level.

Course objectives
You will be taken on a step-by-step journey through the latest Business Model techniques, Trends and Game Changing Strategies.
You will learn how to create a Trend Map, why it is necessary to search and identify tomorrow’s big trends today and what their impact is.

Skills
You will learn how to interpret Business Trends & Shifts, how to identify, understand and interpret Business Patterns & basic Trends, how to create a Trend forecasting map, and how to develop your own forecasting skills.

Course outline
This 5 ECTS equivalent course includes five modules. Under each module, there are a number of valuable and insightful videos and assignments.

Module 1. Welcome
1.0 Welcome to the course
1.1 What’s the context and relevance of Business Models
1.2 Basic types of Business Models
1.3 The importance of Shifts and Three Horizon Mapping for Game Changing Strategies
1.4 Challenge: What do you know about Business Model Shifts?

Module 2. Trends: Overview
2.0 Introduction
2.1 What’s a Trend?
2.2 Practical information about Trends, Forecasting and Cultural Brailing
2.3 Trends & Adoption Curves
2.4 What are Memes?
2.5 Challenge: How to identify and interpret Trends?

Module 3. Basic Trend Forecasting Techniques
3.0 Introduction
3.1 Various Trend Tools & Techniques for Trend Forecasting
3.2 Trend Pyramid, Trend Radar
3.3 Relevance of Mega Trend & Technology Maps
3.4 Trend Tools Templates: Meme’s, Weak signals, Fad’s & Hypes
3.5 Challenge: Creating the first part of the Trend Hunting & Scanning Canvas

Module 4. Business Model Trends & Shifts
4.0 Introduction
4.1 Link between Trends & Shifts
4.2 Shifts, Trends, Meme’s, Weak signals, Cases
4.3 Trend & Game Changing Strategy Template
4.4 Create the first part of your Game Changing Strategy
4.5 Complete your Game Changing Strategy
4.6 Trend Hunting and Scanning Canvas
4.8 Trend classification
4.9 Challenge: Use the second part of the Trend Hunting and Scanning Template

Module 5. Trend & Shift Book Implementation
5.0 Introduction
5.1 Various case studies
5.2 Trend Iceberg; fill in the last part of the Trend Hunting & Scanning Canvas
5.3 The Final Challenge

Why start studying now?
”Making Business Trends work for your Business” is your investment in your career and in the future success of the business you represent. It simply gives you tools to compete and excel in what you do, grow as a leader, increase profits and improve your customer satisfaction.

The course will open doors to new responsibilities and facilitate your journey as a leader. Do not waste a minute – start your new leadership career today!

How do I get access to the materials and for how long do I have to finish the course?
After we have verified your payment, you will be sent credentials for the log-in to the learning environment, where you will conduct your studies. In the learning environment you will find all your study materials, which are available for you for 9 months. You may study at your own pace and return to study materials at any time you wish.

Welcome to the course!

Jeroen JT Bosman
Jeroen JT Bosman, Visiting Professor at 7 renowned Institutes and Universities in Europe and North America. CEO and founder of Concept Innovators. Passionate for disruptive concepts & innovation, neuro-science techniques, breakthrough innovations, smart entrepreneurship and rebellious Startups. Co-writer of several Business Model Books and professional trainer and coach for Small and Medium Enterprises (SMEs). Takes on future foresight and new Trend approaches to Business Design. Lastly, he brings more than two decades of experience to Hospitality in various management positions. Frequently asked key note and inspirational speaker at various events and about Paradox of Delight & WOW experiences.