The ever-changing customer expectations cause critical challenges to the hospitality industry’s value creation models. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.
This training course teaches you the wide range of distribution opportunities. Students will come away from this course knowing how to effectively create a distribution strategy with the right price to the right products and services, for the right target audience, at the right moment, in the right channel.
Upon completion of the course, the student is able to:
Haaga-Helia Online offers extensive and in-depth study modules, which include various digital learning materials, assignments, tests and supporting materials. The participants will receive a certificate for every course they complete.
Course mode: Self-study.
Course instructor: Markus Kauppinen
Course material: over 1.5 hours of video, 2 quizzes, additional reading. Estimated total study time 27 hours.
Targeted to: This concise course is highly valuable for advanced university students of the hospitality and service sector, as well as for mid and senior managers wanting to get a holistic picture of accommodation business distribution of today and tomorrow, aiming to create an optimal distribution channel strategy for one´s company.
Course price: 100.2 € (incl. VAT)
