Manage your customer experiences and communicate directly with your customers online.
Produce your own customer-oriented and interesting content online and avoid situations, where your company brand and customers are in the hands of third-party systems or retailers.
80% of network traffic consists of videos. Consumers remember video-containing material better than text or still pictures.
A modern company is not relevant if the customer encounter is not of high quality also online. Using videos you may encounter your customers online effectively and impressively.
Video marketing is not expensive nor too difficult
This course helps you to understand the possibilities of using videos in your company communication and enables you to produce and distribute videos effectively.
In this course you will learn:
- why video marketing is an effective way to communicate
- how to reach your target markets in social media
- how to create a video marketing strategy for your company
- how to produce and distribute videos effectively
- how to enhance your presenting appearance using videos
This course is feature of Haaga-Helia Online
Haaga-Helia Online offers extensive and in-depth study modules, which include various digital learning materials, assignments, tests and supporting materials. The participants will receive a certificate for every course they complete.
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Course instructor
Sam-Erik Ruttmann, Director of Global Hospitality Development at Studio Puisto Architects, Top Hotel Management Professional
