Social Media Marketing: What Actually Works

Why this event matters

Social media is full of advice — but not all of it works.

This session cuts through the noise:

• What strategies actually perform today
• What influencers wish they knew earlier
• What most people get completely wrong

If you’re studying marketing, building a brand, or just curious about the reality behind the scenes — this is for you.

Meet the voices behind the insights

Two well-known Finnish personalities take the stage:

• Mia Haataja – Radio host & influencer
• Janne Saarinen – Social media personality

They’ll share their personal experiences, lessons, and honest takes on the industry.

+ Special follow-up session:

• Igor Karpov (Haaga-Helia Alumni)

What you’ll walk away with

• A clearer understanding of what actually works in social media marketing
• Real examples of mistakes and misconceptions
• Practical ideas you can apply immediately
• A more critical view of trends and “hype”

Bonus

Stick around and you might:

• Win prizes
• Connect with speakers
• Expand your network

Event Info

Location: Haaga-Helia University of Applied Sciences, Pasila Campus, Auditorium
Date: 4 May 2026
Time: 11:00