This year’s COEUR - The Idea Generation Workshop is built around the future of sports and event management, examining how traditional sporting cultures can evolve into digitally enhanced, globally connected event experiences.
“From Arenas to Algorithms: The Event Innovation Challenge”
The hope of adopting this focus is to challenge students to develop ideas which will aim to take these sorts of events to a new level. With Zurich – home of global sports governance institutions such as FIFA, only a short distance away, the region offers a unique perspective on the evolution of global sports and event management.
The developed programme is focused on visits, talks and group sessions which look to provide students with the skills and knowledge necessary to assist them in developing their creative and sustainable ideas.
There are only 4 spots reserved for Haaga-Helia students in this short mobility programme.
A short introduction
Switzerland has a long and proud tradition of sports deeply connected to its Alpine landscape and cultural heritage. From mountain endurance races and alpine skiing to traditional Swiss wrestling (Schwingen) and lake regattas, sport has always been intertwined with community, identity and celebration.
Lucerne, located in the heart of Switzerland and surrounded by the Swiss Alps and Lake Lucerne, provides an inspiring setting for innovation and international exchange. The city is not only a world-renowned tourism destination but also a hub for cultural events, sporting traditions and international gatherings.
