Body
Haaga-Helia is currently engaged in a unique study shedding light on the social media marketing of nearly a hundred European tourism and travel industry companies. The aim of the research is to objectively analyse the distribution of visual attention in social media content related to the travel industry, revealing key elements that influence user attention. Eye-tracking is employed to gain a deeper understanding of the social media marketing strategies of European travel companies.
We are seeking participants for the study – and anyone can participate! The research will take place at Haaga-Helia's Pasila campus in the Sales & eCom Lab (6th floor) from January 23 to February 8, 2024. You don't need to have a specific interest in travel, marketing, or research, but participating can broaden your understanding of customer research, the possibilities of new technologies, and the research and development work carried out by Haaga-Helia!
To participate, you’ll need:
- to make a reservation to participate - book your time here
- 30 minutes of your time and curiosity
Participants' contribution is crucial for the success of this study. As a thank you, you’ll receive a Finnkino cinema ticket. Join us to make an impact and contribute to the development of social media marketing for tourism and travel industry companies.
Thank you for being part of this research journey towards eye-opening marketing!
