Attention students – the NRJ audio design competition kicks off on 14 January 2026

Get ready to unleash your creativity, because your task is to design a concept for your own institution to promote the spring joint application in NRJ’s morning show!

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This is a fantastic opportunity to make an impact, gain visibility, and create commercial content in a real media environment alongside well-known audio influencers Niko Saarinen, Mari-Prinsessa, and Niko Nousiainen.

– Our goal is to find the freshest, most insightful, and authentic campaign to market the spring joint application – one that attracts new students and tells the school’s story from the perspective of its own community members, says Jatta Pihamaa, Creative at Bauer Media.

The  concept to be designed is

  • planning audio productions for radio and digital audio
  • creating social media content ideas for NRJ’s channels
  • a live broadcast of NRJ’s morning show from the Tripla event area

And the best part – the winning team’s work will be brought to life as a real campaign! Plus, there’s a surprise prize you won’t want to miss!

The competition kicks off at the Pasila Campus

The briefing and competition launch will take place on Wednesday, 14 January 2026 at 14:00 at Haaga-Helia’s Pasila campus (room 1219). 

The winning team’s campaign will be implemented in week 11 when the spring 2026 joint application begins.

Mark the briefing day in your calendar and sign up:

Register here