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Degree Programme in Sports Coaching and Management

Degree Programme in Sports Coaching and Management

The Degree Programme in Sports Coaching and Management prepares students with the knowledge and skills needed in today’s sports and leisure industry. Through competence-based approach, the programme prepares students along four main development streams with the focus on 1) personal development and professional growth, 2) coach development 3) event and organizational management and 4) RDI competences.

The teaching is organized in English enabling students to work in an international environment during their work placement and upon completion of the studies.

The competence-based, student-centered studies demand from the students a high degree of independent working skills and self-motivation with the development process built in line with the individual interests and preexisting competencies. During the studies, students are also involved in developing new solutions for coaching and management at the local, national and international level.

The first two years of the studies include intensive studying at the Haaga-Helia UAS Vierumäki Campus, after which the student has a chance to obtain information and knowledge in a real life working environment during the 1–11/2 years of work placement.


"I have worked as a professional coach in Budapest, Beijing and, in recent years, at the Finnish Ice Hockey Association. My work includes developing sport in the region (developing, supporting and helping the clubs, coaches and players) and running regional coaching clinics and regional select teams (player development programme).

Our studies were very practical and, during my years as a professional coach, I have understood that my studies have supported my professional development in an excellent way.

As a coach, you must understand the basics of anatomy and physiology. Communication skills, IT-skills and language skills are also extremely important. During your studies, you’ll have great possibilities to make connections both in Finland and abroad."

Kalle Väliaho, Manager, Youth Hockey, Finnish Ice Hockey Association

Full-time studies that begin in August 2018

campus: Vierumäki

  • title: liikunnanohjaaja (AMK) (Bachelor of Sports Studies)
  • 210 credit points (ECTS)
  • the application period is from 9 January to 1 February 2018 at 3 pm
  • entrance examination: 3 - 6 April 2018
  • see application information on website
  • please read more about tuition fee
  • application statistics

Application process

Check out our study offering
at or at Applicant´s Guide »

Apply within direct application period

Participate in the entrance examinations 

The results will be published 

Accept your study place

Education begins