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Customer Relationship Measurement and Management

Customer Relationship Measurement and Management

Service Excellence programs have a fantastic collection of modules for leaders, entrepreneurs and experts. Come and develop yourself and your organization!

Venue: Haaga-Helia University of Applied Sciences, Pasila Campus, Ratapihantie 13, 00520 Helsinki
Dates: 10th- 11th  January,  2019 (9.15-17.00)
Lecturer: Jarmo Lehtinen, Docent, PhD

Learning outcomes

The objectives for the Customer Relationship Measurement and Management Module could be:

• Basics and essence of relationship marketing
• Why relationships are crucial
• How to manage relationships
• How to measure and analyze relationships

Main topics

• What is CRM?
• What types of relationships exist? Analysis
• Integration of customer and company process
• Practical examples of running relationships both B2B and B2C
• Drivers of relationships
• Relationship marketing

Assignments

  • please ask for details about pre- and post-assignment

Autumn 2018 module price is 790 euros + 24 % VAT.

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