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Social Media in Marketing

Social Media in Marketing

Code: MAR8PO802
Scope: 5 cr
Timing: 5.9.2019 - 13.12.2019
Language: English

Starting level and linkage with other courses

Basic knowledge of marketing.

Learning outcomes

The module advances the following competences: goal orientation, business thinking, understanding of the role of social media in marketing, analysing skills, academic writing and visual presentation skills, critical thinking, self-reflection and savvy use of digital tools.

Course contents

Social media trends and tools
Online presence and search marketing
Social media strategies and tactics
Planning social media marketing activities
Monitoring performance

Teaching and learning methods

The course is a virtual course and will be completed online.
Individual/pair assignments
Independent studies
Tutorials
The assessment of one’s own learning

Course materials

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.

Course teacher

Anu Seppänen, anu.seppanen@haaga-helia.fi

Assessment criteria

Grade 1
The student can identify some trends in consumer behaviour and social media. S/he knows some of the differences between social media channels and can analyse case company’s social media presence at a basic level. Marketing strategies, tactics and actions are discussed briefly in the the social media marketing plan.

Grade 3
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence quite well. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, along with performance measurement and monitoring.

Grade 5
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence in detail. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, backed up with a range of concrete examples from business life. The report inludes a detailed description of online performance measurement and monitoring tools.

Enrolment

Enrolment started on Mon 26.8.2019 at 8.00. Unfortunately this course is already full.

Haaga-Helia students enrol to the course during Haaga-Helia enrolment period through MyNet (MAR8PO802-3001). There is a quota of places for Haaga-Helia students in the course.