Scope: 6 / 9 / 12 ECTS
Timing: 4-7th semester
Curriculum: All Porvoo Curricula
Level: Professional Studies
Starting level and linkage with other courses
The student has successfully completed the Basic Studies in business and marketing (= the two first semester courses) and the corresponding in tourism.
Learning objectives and assessment
The course consists of three parts: The first part (6 cu) concentrates on basic concepts and strategies behind e-business and e-marketing, issues of online security and payment and laws and rules that regulate e-business. After completing the first part, students may continue with either part two (3 cu) or both parts two and three (3 cu). The module is a part of basic studies in Porvoo Campus competence-based curriculum. The module advances the following competences: e.g., entrepreneurial and business mindset, awareness of basic processes and operations in organisations.
The student partly understands and is able to define the concept of e-business terminology and able to explain some examples of e-commerce & revenue models and e-marketing concepts. He/she is poorly able to analyse the operational environment by choosing and using research and development methods as well as digital tools when aided and guided by others. He/she can identify a few stakeholders and networks in both domestic and international markets. The student is able to operate only when the task and instructions are given and when He/she is aided by other students and the supervisors.
The student understands and is able to define most concepts of e-business terminology and able to explain examples of e-commerce & revenue models and e-marketing concepts. He/she is able to analyse the operational environment by choosing and using relevant research and development methods as well as digital tools. He/she can identify and analyse the core stakeholders and networks in both domestic and international markets. The student is able to operate when the task and instructions are given.
The student understands and is able to define the concept of e-business terminology and able to explain examples of e-commerce & revenue models and e-marketing concepts. He/she is able to analyse the operational environment by choosing and using relevant research and development methods as well as digital tools. He/she has professionally advanced written communication skills and can elaborate on a specific area of business with precise vocabulary. He/she can identify and analyse the core stakeholders and networks in both domestic and international markets. The student is able to operate proactively with an entrepreneurial mindset.
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.
Recognising and validating prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Working life connections
The course is delivered virtually with possible guest lecturers from different companies and organizations.
Possibility to work with international team and international lectures. Possible guest lecturers from international organizations and partner universities. International learning materials
Part one (6 ECTS): Doing e-business:
- Basic concepts and definitions
- Current trends, future opportunities
- E-commerce business models
- Revenue models
- e-marketing concepts and models
- Online marketing communications
- Security and payment
- Laws, regulations, rules, ethics
- Measurements and followup
Part two (3 ECTS): Technical issues and channel strategies:
- Infrastructure and technology
- Building an e-commerce website
- Supply chain management
Part three (3 ECTS): Development:
- During this part of the course an e-business plan is composed and completed. The student needs to find a commissioner (a real company) for the work.
Individual or pair work on assignments, group discussions, process writing according to feedback provided along the course. The course will be completed online. The assessment of one’s own learning (1 h).
Individual assignments: 80%
Teamwork Online & Discussion: 10%
Self-assessment via a virtual presentation: 10%
Darren Trofimczuk, Porvoo
Recommended reading for the course:
Cabage, N. 2013. The smarter startup : a better approach to online business for entrepreneurs.
Chaffey, D. 2013. Digital business and e-commerce management.
Chaffey, D. 2013. Emarketing excellence : planning and optimizing your digital marketing.
Close, A. 2012. Online consumer behavior : theory and research in social media, advertising, and e-tail.
Gil-Pechuán, I & al. 2014. Strategies in e-business : positioning and social networking in online markets.
Goetsch, K. 2014. eCommerce in the cloud.
Greenberg, E. 2014. Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment.
Hopkins, J & Turner, J. 2012. Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business.
Jordan, J. 2012. Information, technology, and innovation : resources for growth in a connected world.
Laudon, K. 2013. E-commerce : business, technology, society.
Mikitani, H. 2013. Marketplace 3.0 : rewriting the rules of borderless business.
Mohapatra, S. 2013. E-commerce strategy : text and cases.
Morris, H. 2013. Starting up an online business.
Peitz, M & Waldfogel, J. 2012. The Oxford handbook of the digital economy.
Rowles, D. 2013. Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising.
Sarpong, C. 2012. Developing an e-Commerce web service.
Schniederjans, M. & al. 2014. E-commerce operations management.
Strauss, J. 2012. E-marketing.
Turban, E & al. 2012. Electronic commerce 2012 : a managerial and social networks perspective.
van Weele, A. 2014. Purchasing & supply chain management : analysis, strategy, planning and practice.