Scope 12 ECTS
Timing: 4th semester
Level: Professional studies
Starting level and linkage with other courses
Student has successfully completed Event Planning and Management 1.
Learning objectives and assessment
In Event Planning and Management 2 the focus is no longer on the operational level, but instead students develop their expertise in event evaluation, networking, and the concept of hybrid events and events as a tool for brand activation.
The student can identity, list and combine the main theoretical Events Management (EM) concepts. With great difficulty and under strict supervision, the student can partly collect, poorly analyse and partly use relevant research findings to create events. With great difficulty and under strict supervision, the student can conceptualise and evaluate events.
The student can describe the relevant EM concepts and apply them to new contexts. The student can link the key theoretical concepts to the practical task to present the big picture. The student can collect, partly analyse and partly use relevant research findings to create events. The student can work with a a team conceptualising and evaluating events. S/he can apply problem identification, analysis and solving to EM projects.
The student uses and combines different EM theories to present own models. Student is aware of other views of the knowledge. His/her use of theory and specific terminology is very accurate.
S/he uses findings to compare different EM theories and viewpoints. The student can collect, analyse and use relevant research findings to create events. The student can work very professionally with a team conceptualising and evaluating events. S/he can fully apply problem identification, analysis and solving to EM projects.
Recognising and validating prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available on MyNet.
Working life connections
Learning objectives will be reached through real-life projects commissioned by businesses/organisations.
Projects with international partners
Event evaluation and ROI
Technology for events
Study tour (involving costs)
The assessment of one’s own learning
Team work is assessed through self and peer evaluation. Project work deliverables on LeaP are assessed as well as assignments. Activity on contact lessons affects grading.
Monika Birkle, Porvoo
Bowdin, Allen, O’Toole, Harris & McDonnell, 2006,: Events Management. Elsevier, GB
Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.
Masterman, Wood, 2006, Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA
Wolf, P & J, 2005, Event Planning Made Easy. The McGraw-Hill Companies, NY, NY
Davidson, R, 2003. Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.