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Doing Business in Emerging Markets

Doing Business in Emerging Markets

Code: MGT4LG204
Extent: 5 ECTS (135 h)
Timing: semester 2-5
Language: English
Level: Advanced Professional Studies
Type: Elective

Starting level and linkage with other courses

Students have completed the Compulsory Advanced Professional Studies (CAPS) of their master’s degree programme. The course might have links to the Strategy in Practice, Internationalization of the Firm, Strategic Alliances, Mergers and Acquisition modules of the DP in International Business Management (IBMA).

Learning outcomes

Upon successful completion of the course the student will

  • Outline the concept of emerging markets.
  • Understand that market structures are the products of historical, political, legal, economic and cultural forces
  • Understand the role of intellectual property rights (IPR)
  • Assess market potential of emerging markets: middle-class and at the BOP (bottom of the pyramid)
  • Recognize the institutional voids in emerging markets and how to exploit these voids as business opportunities.
  • Understand overall challenging nature of doing business in emerging economies
  • Understand the role of innovation: reverse, disruptive, crowd sourcing etc., for and in emerging markets
  • Identify business models and entry strategy for emerging markets
  • Assess best entry modes in emerging markets and from emerging markets multinationals into advanced economies
  • Address ethical and social issues when doing business in emerging markets

The course will also support the development of skills in the areas of synthesis of data, problem solving and critical thinking.

Contents

One of the most important trends of the past decades is the rapid and sustained economic growth achieved by the emerging market economies. They have made significant advances in raising living standards. Hundreds of millions of people have benefited from this stride, with millions lifted out of poverty. The gap with the advanced economies remains substantial, but it has narrowed significantly.

According to World Bank research, in 2011 & 2012 emerging markets and developing countries contributed over three quarters of global economic growth. The pace of growth will ease in the period 2014 - 2016, but their contribution to global economic growth is likely to remain high.

This explosive development raises some questions:

  • How have the emerging markets achieved such strong results in recent decades?
  • How can companies from advanced economies seize opportunities in emerging markets?
  • What are the challenges when doing business in emerging markets?
  • What can firms from advanced markets learn from emerging markets “Champions”?
  • What are challenges facing domestic enterprises within emerging in seeking to build global competitiveness?

Teaching and learning methods

Case studies and workshops
Visiting lecturers
Course project report
Contact lessons 32 h
Guidance 3 h
Independence studies 99 h
The assessment of one’s own learning 1 h

Teacher responsible

Madeleine Vakkuri, MSc

Course materials

Khana & Palepu. 2010. Winning in Emerging Markets: A Roadmap for Strategy and Execution. Harvard Business Press.

Reading package or links to reading material provided by the lecturer and placed in Moodle.

Note: The reading material is subject to the students' topic interest.

Assessment of Learning Outcomes and Criteria

Grade/

Learning Outcomes

1/Min. 40% competence level

 

3/Min. 70% competence level

5/Min. 90% competence level

Knowledge

 

 

 

 

 

 

The participant has limited understanding of the concepts and theories underlying the changing & challenging nature of the business landscape and their implication when doing business in emerging markets.

 

The participant understands partially the concepts and theories underlying the changing and challenging nature of the business landscape and their implication when doing business in emerging markets

 

The participant understands fully the concepts and theories underlying the changing nature and challenges of the business landscape and their implication when doing business in emerging markets

 

Skills

 

 

 

 

 

 

The student has limited capability to research & identify best / attractive practices for doing business in emerging markets, and applying theoretical knowledge.

The student is partly capable of researching & identifying best/attractive practices for  doing business in emerging markets, and applying theoretical knowledge

The student is fully capable of conducting research and identifying best/attractive practices for doing business in emerging markets, and apply theoretical knowledge

Competence

 

 

 

 

 

 

The student has limited motivation and ability to identify development trends and potential, diagnose risks and opportunities of the emerging markets environment, and ascertain emerging market champions’ business model(s) and global strategy.

The student is partly motivated and able to identify development trends and potential, diagnose risks and opportunities of the emerging markets environment, and ascertain emerging market champions’ business model(s) and global strategy.

The student is fully motivated and able to diagnose risks and opportunities of emerging markets environment, and ascertain emerging market champions’ business model(s) and global strategy

 

Assessment components and their respective weights

Attendance: Active and purposeful contribution to class activities 25%
Reading the proposed material, short assignments linked to reading material 35%
Course assignment & presentation of the assignment 40%
The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.