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Social Media in Travel and Tourism

Social Media in Travel and Tourism

Code: MAR8PO066
Scope: 3 ECTS
Timing: 3rd-7th semester
Language: English
Curriculum: All Porvoo Curricula
Level: professional studies
type: free-choice

Starting level and linkage with other courses

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Learning objectives and assessment

Grade 1
The student understands the idea behind social media and can identify and describe the main social media concepts and tools. S/he recognizes some of the factors affecting customer behaviour on the Internet and has some ideas of how to plan marketing communications on the Internet in general. The student can analyse the possibilities of social media as a tool for marketing communication at a basic level and present simple recommendations based on the analysis.

Grade 3
The student can identify and describe the most relevant social media concepts and tools in travel and tourism and understands the importance of reputation management in social media. S/he recognizes factors affecting customer behaviour on the Internet and knows how to plan marketing communications in social media. The student can analyse the possibilities of social media as a tool for marketing communication quite well and is able present some relevant recommendations based on the analysis.

Grade 5
The student can describe the role of social media in promoting tourism products very well and knows the importance of reputation management in social media. S/he recognizes the most relevant factors affecting customer behaviour on the Internet and knows how to plan marketing communications in social media. The student can analyse the possibilities of social media as a tool for marketing communication very well and present relevant and justified recommendations based on the analysis.

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.

Recognising and validating prior learning (RPL)

Recognition of prior learning (RPL) is observed on the course individually in each case.

Working life connections

Examples and case studies used during the course come from real business life.

Internationality

International learning materials and cases.

Learning methods

Individual/pair assignments
Independent studies
The assessment of one’s own learning
The course is a virtual course and will be completed online.

Assessment

100% case studies and report

Course teacher

Anu Seppänen, Porvoo

Learning materials

Any reliable and up-to-date book, article, specialist interview or internet source is suitable.

A range of literature, articles and internet links are introduced by the teacher in order to help students find the proper sources.