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World Heritage Tourism - Sales and Storification

World Heritage Tourism - Sales and Storification

Code: DES8PO029
Scope: 3 ECTS
Timing: 3rd-6th semester
Language: English
Curriculum: All Porvoo Curricula
Level: Professional studies
Type: Free choice

Starting level and linkage with other courses

The student has successfully completed the Basic Studies. Alternatively the course can be completed as a study tour to Great Britain & Ireland, and combined with ENG8PO010 and TOU8PO017. During the study tour, the student can gain 3-9 credits depending on how many courses are taken.

Learning  objectives and assessment

Grade 1
The student is quite familiar with UNESCO World Heritage and its relationship with the tourism industry. He/she knows some principles of good interpretation. He/she is able to understand how stories are used to promote and sell heritage tourism experiences. He/she completes the assignments at a passable level and is able to give basic presentations.

Grade 3
The student is familiar with UNESCO World Heritage and its relationship with the tourism industry. He/she knows the principles of good interpretation. He/she is able to create interesting stories and use them to promote and sell heritage tourism and enhance visitor experiences. He/she completes the assignments appropriately and is able to give presentations at an adequate level.

Grade 5
The student is very familiar with UNESCO World Heritage and its relationship with the tourism industry. He/she knows the principles of meaningful interpretation and is able to create effective and engaging stories to enhance visitor experiences and attract more visitors. He/she completes the assignments professionally and he/she is able to give presentations at a professional level.

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.

Recognising and validating prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Working life connections

Guest lecturer and/or study visits.

Internationality

Possible guest lectures. International learning material. Multi-cultural learning environment.

Contents

  • The ideology and selection criteria for cultural and natural World Heritage
  • Selected World Heritage sites, their locations, protection, management, economics, interpretation, promotion and tourism appeal  
  • Heritage interpretation and stories to enhance visitor experiences

Learning method

Contact lessons
Individual, pair and team assignments
Independent studies
A visit to Fortress of Suomenlinna / a World Heritage site in Finland
The assessment of one’s own learning
The course can also be completed as blending learning or as a study tour.

Assessment

Oral presentations, written assignments.

Course teacher(s)

Niina Moilanen, Porvoo

Learning materials

Cultural Heritage and Tourism. Dallen J. Timothy. Channel View Publications. 2011.

http://whc.unesco.org

UNESCO Resource Manuals and other material announced at the beginning of the course