Extent: 5 ECTS
Type: free elective studies
This course is designed for students who are working or are planning to work in tourism industry, and are willing to learn more knowledge regarding to the most booming market of today - Chinese outbound tourism market.
The course will provide students deep insights into the development of Chinese outbound tourism market both expectations and needs of Chinese visitors as well how to do marketing in China. After completing the course, the students will gain enough knowledge from culture’s and hospitality industry perspective regarding the target market. The students are having knowledge how to do marketing in China.
There are 7 modules listed as below:
- Chinese travelers abroad
- Chinese culture backpack
- Chinese language
- Chinese tourists’ motivation and behavior
- Product adaptation and marketing
- Service and ambience
- Product development and marketing plan
Teaching and learning methods
The course will be conducted in English, the teaching methods are classroom meeting and eLearning.
Recognition of Prior Learning, RPL (in Finnish AHOT)
The required skills and competences can be demonstrated by a skills examination.
Teacher with the main responsibility for the course
Bo Dong and Kari Halonen
To be announced in the beginning of the course.
Interactive classroom activities
Individual work, pair work and group work
The assessment of one’s own learning 1 h
The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.
Students can pass the final exam, but they cannot understand the expectations and needs of Chinese outbound tourists, they are not able to analyze any products and services with regards to their suitability for Chinese tourist, and they are not able to develop any action plan for improvement. They are having common knowledge of marketing methods reaching consumers and travel trade but not specifically in China.
Students can pass the exam, they could have certain understanding the development of China’s outbound tourism and the expectations and needs of Chinese outbound tourists, but they are not able to analyze any exist products and services with regard to their suitability for Chinese tourist and they are not able to develop an action plan for improvement. They are having some knowledge of different marketing methods reaching Chinese consumers and travel trade.
After contact hours and successfully pass the final exam, students should have deep understanding the development of China’s outbound tourism and the expectations and needs of Chinese outbound tourists. If the students are working for tourism companies or organizations of all sizes and locations, they should be able to analyze their current products and services with regard to their suitability for Chinese tourist and to develop an action plan for improvement. They are having profound understanding different marketing methods to reach Chinese consumers and travel trade.