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e-Commerce in Hospitality and Tourism

e-Commerce in Hospitality and Tourism

•Code: SOC1RB005
•Extent: 3 ECTS (81 h)
•Timing: Semester 1-2
•Language: English
•Level: Basic studies
•Type: Compulsory

Prerequisites
No prerequisites

Learning outcomes
• Knows how to use the company information systems for managerial support
• Knows how to use information technology in customer relationships
• Can use and implement information systems in the hotel, restaurant and tourism business
• Understands the significance of the Internet and electronic commerce to the industry
• Understands the relevance of new electronic communication channels e.g. social media
• Can use electronic means of marketing and commerce

Course contents
During the course covers the history, present and future of electronic business in interactive discussions. The following subjects are the main themes:
• new business models
• internet and other networks
• internet pages and commerce, usability
• payments, taxes, service, returning
• security, ethical, political and social issues, privacy
• B2B e-commerce, partnering, EDI, Supplier Relations Management
• ERP (Enterprise Resource Planning), intranet
• procurement of systems, requirement specifications
• electronic marketing
• ROI, measuring, data mining
• change in consumer behavior
• Web 2.0, social media
• virtual worlds
• mobile business

Cooperation with the business community and other organisations
Visits to companies and guest lecturers from business are planned for the course.

International
Case examples during the course are about multinational companies.

Teaching and learning methods
It is possible to complete the course based on classroom learning or part time learning:

a) Classroom learning:
Lectures and Examination 32 h
Self-studies 48 h
The own learning assessment 1 h

b) Part Time Learning:
Lectures and Examination12 h
Self-studies 68 h
The own learning assessment 1 h

Alternative completions
It is possible to complete the course based on classroom learning or part time learning.

Identifying and acknowledging previously acquired skills (in Finnish AHOT)
Course at other educational institutes or work experience are not accredited as such towards the HAAGA-HELIA studies directly, but the required skills and competences are demonstrated by a specific  skills examination, individually agreed with the teacher.

Teacher/s with the main responsibility for the course
Tommi Immonen, Haaga

Course materials
Lecture material

Assessment
Assignment 100 %

The own learning assessment assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed online in WinhaOpaali.

Assessment criteria

Grade 1 (min 50% of goal)
Knowledge:
Student can name basic terms and abbrerviations. Student can present the main trends in field. Student can describe e-business according to models.
Skills:
Student can describe basic tools. Student is able to illustrate basic processes in e-business.
Competences:
Student participates somewhat in discussion and group work.

Grade 3 (min 70% of goal)
Knowledge:
Student understands the purpose of basic concepts. Student can compare e-business phenomenon in the light of history.
Skills:
Student can use few basic tools. Student knows how to plan and justify a e-business processes.
Competences:
Student participates actively in discussion and group work.

Grade 5 (min 90% of goal)
Knowledge:
Student apply basic concepts and models in creative way when describing plans. Student interprets future creatively but realistically.
Skills:
Student can use main tools and plan their business use. Student evaluates and develops e-business processes. Student plans and manages and measures the results of e-business process. Student creates new e-business methods to field.
Competences:
Student participates very actively in discussion and group work and brings to dialog new ideas and thoughts.