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Concept Based Product Development

Concept Based Product Development

• Code: SMB3RB013A
• Extent: 3 ECTS (81 h)
• Timing: Semester 5.-6.
• Language: English
• Level:  Specialization studies
• Type: Professional Specialization Studies (PSS)

Prerequisites
Managing Hotel Business Operations. The course is part of the Professional Specialization Studies Hotel Management.

Please note, that this course is part of the Hotel Management Module consisting of 4 courses (HOSBA curricula 2010):

SMB3RB013A Concept Based Product Development
SMB3RB013B Managing Sales and Distribution
SMB3RB013C Management of Accommodation Operations
SMB3RB013D Hotel Feasibility Study

Please note, that this course is part of the Hotel Management Module consisting of 3 courses (HOTEM curricula):

SMB3RB013A Concept Based Product Development
SMB3RB013B Managing Sales and Distribution
SMB3RB013C Management of Accommodation Operations

You should not sign up for a single course, you have to take all 4 courses and the whole module, total 13 credits.
There will be a joint project and course assignment for all the 4 courses.

Learning outcomes
The aim of the course is to analyse existing business concepts and to build
new concepts based on future challenges. The student understands that all business operations and products hold aesthetic qualities and have insight into style, taste and creativity in business operations. The idea of the course is to be proactive, future-oriented, creative and innovative, and to build on the students’ ability to carry out concept development for future hospitality businesses.

Upon participating in the course the student
• Can anticipate changes, adapt to new situations and knows how to identify and create new opportunities
• Can make decisions and justify them
• Is familiar with the principles of consumer behavior, it’s changes and development and can make use of them in developing products and services
• Can create services and products with a good experience

Course contents
• Analyses of accommodation businesses
• Project work and managing teams
• Creative concept development
• Managerial presentation of development ideas

Cooperation with the business community and other organisations
During the course the students utilize real-life accommodation businesses and analyze their operational reality.

International
The course is partly carried out with an international partner university.

Teaching and learning methods
It is possible to complete the course based on classroom learning and part time learning.

a) Classroom learning:
Lectures and Examination 33 h
Self-studies 47 h
The assessment of one’s own learning 1 h

b) Part Time Learning:
Lectures and Examination 21 h
Self-studies 59 h
The assessment of one’s own learning 1 h

Introduction, classroom learning, student group assignments and presentations, exam and independent learning.

Recognition of Prior Learning, RPL  (in Finnish AHOT)
The required skills and competences can be demonstrated by a skills examination.

Teacher/s with the main responsibility for the course
Ari Björkqvist

Course materials
Handout material by the teacher
Independent material search by student groups

Assessment
Managerial report and its presentation
Active participation in the student project

The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.

The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
Student
- operates in his/her group and in the managerial project passively
- is capable of fairly independent work in order to achieve the project goals
- recognizes the potential customers and target groups of the hotel under investigation
- recognizes the most important aspects of project management
- is capable of copying the most traditional solutions of  hotel operation development recognizes the innovation process in product development

Grade 3
in addition to the above
- is capable of operating as a group member in projects
- is capable of explaining development trends shaping the hotel industry
- independently recognizes experience economy based service products
- is capable of carrying out and analyzing service product development

Grade 5
in addition to the above
- operates in his/her group and in the managerial project actively, in a target-oriented way and responsibly
- is capable of applying his/her skills in analyzing and developing accommodation business innovatively and creatively, also from an aesthetic point of view
- can lead a project
- is capable of producing in the student project customer-oriented service innovations for future hotel business