Olet täällä

Master Plans for Resorts

Master Plans for Resorts

Code: SMB3RB011A
Extent: 6 ECTS (162 h)
Timing: Semester 5-6
Language: English
Level: Professional studies
Type: Professional Specialisation Studies

Prerequisites
Tourism Management and Destination Operations
The course is part of the module Destination and Resort Management

Learning outcomes
The aim of the course is to provide the student with the core capabilities of planning master plans for resorts and tourism resorts. The student will develop skills for different phases and methodologies of master plan development. The student will be able to evaluate master plans and participate in process of writing a master plan.

Upon successful completion of the course, the student
•    Knows the principles of master plans and destination management 
•    Is able to write a master plan as a productive team member
•    Is able to seek and analyze information in resorts and destination and is capable of critical and holistic data evaluation.
•    Has an initiative and proactive work attitude and good problem solving and decision making skills

Course contents
•    Destinations and Resorts in International Tourism Industry
•    Master Plans- the aim and process
•    Startegic Planning in Tourism
•    Management areas of Destination Management

Cooperation with the business community and other organisations
Students are encouraged to actively present their own thoughts and knowledge from their working experiences.  Students will write a master plan for an existing tourism resort.

International
The course work is targeted to increase the international competitiveness of a tourism resort.

Teaching and learning methods
It is possible to complete the course based on classroom learning or part time learning:

a) Classroom learning:
Lectures and examinations 62 h
Self-studies 99 h
The assessment of one’s own learning 1 h

b) Part time learning:
Lectures and examinations 36 h
Self-studies 125 h
The assessment of one’s own learning 1 h

Teachers with the main responsibility for the course
Mario Passos Ascencao
Teemu Moilanen
Kristian Sievers

Course materials
Study material announced by teachers

Assesment
Assignment 60%
Examinations 40%

The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.

Assessment criteria

Grade 1
Student
•  Knows the principles of master plans and destination strategies
•  is able to participate in a group that produces a master plan for tourism destination
• can give examples of and distinguish between the different tourism strategies and master plans

Grade 3
Student is able
•  to be active and contributing member in team to produces a master pla
•  Explain the importance of master plans to tourism destinations and can apply learned skills in practice
•  Compare the different tourism strategies and master plans

Grade 5
Student is able to
• show  initiative and proactive work attitude and good problem solving and decision making skills
•  Evaluate the importance of different information sources and critically evaluate large amount of data
•  Recommend and choose optimal strategic decissions for tourism destination and participate activly in building a master plan or strategy