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Event Management – Case Project

Event Management – Case Project

Code: SJL3RL010B
Extent: 5 ECTS (135 h)
Timing: Semester 5, 6
Language: English
Level: Elective professional studies
Type: Elective

Prerequisites
Courses: Event Management – Case Project and Future Trends of Business Travel and Meeting Industry should perform at the same time.

Learning outcomes
The aim of the course is to understand and manage the process of event management.

After completing the course the student:

 • understands and create strategic project planning process
 • can apply the theoretical framework in practice through an actual event
 • is able to evaluate the success of the event and its role for the principle company

Course contents

 • Concept and design of event
 • Event project plan
 • Evaluation of event case

Cooperation with the business community 
 The course includes a guest lecture and/or company visit.

International dimension
The international partners for the course are various business travel and event management companies and organizations at branch.

Teaching and learning methods
 It is possible to complete the course based on classroom learning.

Classroom learning:
Lectures 32 h
Self-studies, student group event project and implementation 102 h
The assessment of one’s own learning 1 h

Accreditation of prior learning (APL)
The required skills and competences can be demonstrated by a skills examination.

Teacher/s responsible
Aija Juvonen
Salla Juustila

Course materials
Shone A. 2013. Successful Event Management. A Practical Handbook.
Other material will be announced according to the case.

Assessment
Group assignment or case
Self assessments
Activity

The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.

Assessment criteria

Grade 1
The student understands the project planning process in Event Management and can identify the different steps of the process. The student works individually and in a team for planning and operating the event case. The student finds and can use in action information sources of Event Management.

Grade 3
The student is able to apply the theoretical framework of project planning process in Event Management in practice and can analyze the different steps of the process. The student works responsible individually and in a team for planning and operating the event case. The student investigates and gathers information about the different sources of Event Management

Grade 5
The student is able to critically apply the theoretical framework of project planning process in Event Management in practice. The student works very responsible and with initiative individually and in a team for planning and operating the event case. The student is able to evaluate and analyze the success of the event for the principle company.