Extent: 5 ECTS (135 h)
Timing: Semester 5, 6
Level: Elective professional studies
Courses: Event Management – Case Project and Future Trends of Business Travel and Meeting Industry should perform at the same time.
The aim of the course is to familiarize the student with the Meeting Industry and its various sectors; meeting-, congress- and event management as well as business travel at both the strategic and operational level.
After completing the course the student:
• has an understanding of the versatility of the Meeting Industry and Business Travel
• identifies and differentiates local and global networks between different providers
• can analyze and propose strategic partnerships in Meeting Industry and Business Travel
• has an extensive insight on business operation at the Meeting and Business Travel Industry
• Characters of Meeting Industry and Business Travel
• Network, companies and organizations of meeting and business travel sector
• Business model and earning logic
Cooperation with the business community
The course includes a guest lecture and/or company visit.
The international partners for the course are various business travel and event management companies and organizations at branch.
Teaching and learning methods
It is possible to complete the course based on classroom learning.
Lectures and Examination 56 h
Self-studies 78 h
The assessment of one’s own learning 1 h
Introduction, classroom learning, student group assignments and presentations, independent learning.
Accreditation of prior learning (APL)
The required skills and competences can be demonstrated by a skills examination.
Will be announced at the beginning of the course
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignmnet is completed on an electronic form.
The student understands the versatility of the Meeting Industry and Business Travel and can describe local and global networks between different providers. The student finds and can name information sources of Meeting Industry and Business Travel sectors.
The student is able to distinguish and analyze the local and global networks between different providers. The student can detect revenue supplies between different providers in Meeting Industry and Business Travel. The student investigates and gathers information about the different sources for Meeting Industry and Business Travel.
The student recognizes and critically analyzes the local and global networks between different providers. The student can evaluate and compare revenue supplies between different providers in Meeting Industry and Business travel. The student selects, judges and can recommend good information sources for Meeting Industry and Business Travel.