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International Marketing Project

International Marketing Project

Code: IBU4LH002
Extent: 9 ECTS (243 h)
Timing: 4th - 6th semester
Language: English
Level: Professional Studies (part of ASO B)
Type: Optional

Starting level and linkage with other courses

Student has successfully completed the core and professional studies of international business. The course is a part of the professional specialization studies (ASO) B module called Development of International Business and Projects.

Learning outcomes

After successful completion of the course the student have understanding of the prerequisites for the international marketing mix-decisions of a small and medium-sized enterprise (SME). He/she will understand the target market requirements for the marketing mix-choices and s/he will be able to design an international marketing program for a company. Special attention will be paid to the role of international selling and sales management.

Course contents

  • Designing an international marketing program for an SME
  • Developing a personal selling philosophy
  • Developing  personal selling strategies
  • Management and leadership of the sales force
  • Analyzing different strategic choices for internationalization of the target company
  • Analyzing financial solutions linked with internationalization process of the firm (budgeting, financial risk management etc.)
  • Analyzing the strategic role of human resource planning and staffing in international context

Teaching and learning methods

Lectures/case studies 64 h
Project work 90 h
Independent studies 88 h
The assessment of one's own learning 1 h

Accreditation of prior learning (APL)

Accreditation of prior learning (APL) is observed on the course according to separate instructions.

Teachers responsible

Päivi Käri-Zein
Jari Luomakoski

Course materials

De Búrca, S., Fletcher, R. & Brown, L. 2005. International Marketing. An SME Perspective. Prentice Hall. London.
Dowling, P., Festing, M. & Engle, A. 2008. International human resource management: managing people in a multinational context  5th ed. London. Thomson. (Selected chapters)
Manning, G. & Reece, B. 2007. Selling Today. 10th ed. Prentice Hall. London.
Shapiro Alan C. 2010. Multinational Financial Management, John Wiley & Sons (selected chapters)
Additional reading material will be given during lectures.

Assessment criteria

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).






Basic understanding of terminology and international business environment

Good understanding of concepts and ability to utilize them in company’s international activities

Deep understanding of concepts and ability to analytically give new ideas for the company’s international activities


Can see some challenges that the company faces

Can clearly see different challenges that the company faces and provide one solution for the company

Can analyze different challenges and bring many different solutions for the company





Assessment components and their respective weights

Attendance 15%
Case analyses – individual 35%
Project work (Individual / group) 50%
The assessment of one's own learning assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed on an electronic form .