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Strategies and Concepts in International Business

Strategies and Concepts in International Business

Code: IBU4LH001
Extent:  6 ECTS (162h)
Timing: 5th or 6th semester
Language: English
Level: Professional Studies (part of ASO B)
Type: Optional

Starting level and linkage with other courses

Student has successfully completed the core and professional studies of international business. The course is a part of the professional specialization studies (ASO) B module called Development of International Business and Projects.

Learning outcomes

After successful completion of the course the student has understanding of the different strategies that a SME can consider when entering foreign markets. He/she will understand how value is created and how to utilize new technologies and service innovations in international business.

Course contents

  • Internationalization strategies for SME:s
  • Service innovation and service concept development
  • High-tech marketing in international environment
  • Potential pitfalls in internationalization of SME:s

Teaching and learning methods

Lectures/case studies 64 h
Project work 30 h
Independent studies 67 h
The own learning assessment 1 h

Accreditation of prior learning (APL)

Accreditation of prior learning (APL) is observed on the course according to separate instructions.

Teacher responsible

Jari Luomakoski

Course materials

De Búrca, S., Fletcher, R. & Brown, L. 2005. International Marketing. An SME Perspective. Prentice Hall. London.
Articles and other reading materials provided during the course.

Assessment components and their respective weights

Attendance and participation in class work 15%
Case analyses – individual 35%
Exam  50%
The assessment of one's own learning assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed online in WinhaOpaali.

Implementation plan

Week 3             Internationalization
Week 4             International marketing research
Week 5             Control strategies
Week 6             Failure and potential pitfalls
Week 7             Competition
Week 9             Business model
Week 10           Business model
Week 11           Born Global
Week 13           Born global
Week 14           Service development
Week 15           Service development
Week 16           High-tech marketing
Week 17
Week 18           Exam

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).



-49 %


40 %


70 %


90 %


Less than 8 times

8 times

10-11 times

14-16 times

Case analyses/

article analyses


Demonstrates basic understanding of the articles/cases

Can apply the contents of the articles/cases in another environment in internationalization process

Conceptually transfers the contents of the articles/cases in all key concepts of internationalization process




Student is present in half of discussions but almost never participates

Student is almost always present and actively participates

Student is always present and contributes strongly



Demonstrates basic understanding of the concepts

Demonstrates good knowledge of the concepts and can transfer some of them into practical use

Demonstrates very good understanding and ability to apply the concepts into practical use




Requirements for Accreditation of Prior Learning

Case/article analyses
The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.