Extent: 3 ECTS (81 h)
Timing : 3rd or 4th semester
Language : English
Level : Professional studies
Starting level and linkage with other courses
Student has completed the courses of the competence area “Liiketoimintaosaaminen ja yrittäjyys OK BUSLH”.
After successful completion of the course the student will understand the prerequisites of the internationalisation process of a company. S/he will have the knowledge of various international operation modes and s/he will understand the effects of the international environment on marketing-mix solutions and understand the financial impact of internationalisation on business processes. S/he will be able to participate in the communication with business professionals of this field and s/he will be able to apply the theoretical knowledge to practice.
- Internal and external action premises
- Planning of internationalisation and marketing mix decisions
- Operation modes
- International methods of payment
- Funding of operations
- The emphasis is on ethicality and sustainability within environmental or information technology and service industries as well as in hybrids of traditional industries.
Teaching and learning methods
Group discussions / tutorials
Project work (The project work will include the topics from the Cross Cultural Management IBU2LH001.)
The own learning assessment 1 h
Accreditation of prior learning (APL)
Accreditation of prior learning (APL) is observed on the course according to separate instructions.
Hollensen, S. 2008. Essentials of Global Marketing. Pearson Education Ltd.
Albaum, G., Duerr, E. & Strandskov, J. 2008. International Marketing and Export Management. 5th edition. FT Prentice Hall.
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0). The assessment criteria is presented on scale 1 to 5.
Assessment of components and their respective weights
Case analyses - individual 20%
Group discussions/ tutorials 20%
Project work 40%
The assessment of one's own learning does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed on an electronic form.