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Operating a global business in the era of digitalization

Operating a global business in the era of digitalization

Code: GLO4LH103
Scope: number of credits: 10 ECTS
Timing: Period 1-2 (16 weeks)
Language: English
Curriculum: Liiketalous, HELI16
Course level: Specialisation Studies, Global Markets and Trade
Course type: Specialisation Studies, optional/elective

 

Description of the module

This is the third project module of Global Markets and Trade specialization. The student will work and learn in a real-life assignment on the internationalization efforts of an SME. The assignments may vary between companies and in time but the key elements are relatively constant. Part of the module is interchangeable with a suitable e-commerce course (5 cr) from other programs. The key learning outcomes from the core module and the first project module will equally be applied to the project in this further module.

 

Parts of the module

Part 1: Operating a global business in digitalized world 5 cr

Part 2: E-commerce / E-business 5 cr (student may choose an e-commerce course organized by other programs

 

Starting level and linkage with other courses

The student has successfully completed the Basic Studies and the Joint Professional Studies, the core module, The Foundations of Growing a Global Business GLO3LH101 of the specialization module Global Markets and Trade, the module International Business Practicalities GLO4LH101 and the module Creating and Implementing an Internationalization plan GLO4LH102. It is recommended that the student takes all three further specialization modules, including this, to be able to deliver value to the commissioning company.

 

Learning objectives and assessment

Competence level 1-2

  • The student can partially understand the e-commerce and digital marketing options in global markets and is partially able to analyse, evaluate and innovate e-commerce solutions for SME's.
  • The student has a basic understanding of various digital solutions that are used in international business and can partially evaluate the opportunities they offer for internationalizing SME's.
  • The student has limited ability to analyse, innovate, develop and/or operate new and existing digital solutions and services of a firm.
  • The student assumes only partial professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
  • The student can partially use relevant professional project management tools.

 

Competence level 3-4

  • The student can understand the e-commerce and digital marketing options in global markets and is able to analyse, evaluate and innovate e-commerce solutions for SME's.
  • The student has an understanding of various digital solutions that are used in international business and can evaluate the opportunities they offer for internationalizing SME's.
  • The student has an ability to analyse, innovate, develop and/or operate new and existing digital solutions and services of a firm.
  • The student assumes professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
  • The student can use relevant professional project management tools and can manage the project keeping it on schedule and on target.

 

Competence level 5

  • The student can fully understand the e-commerce and digital marketing options in global markets and is able to diligently analyse, evaluate and innovate e-commerce solutions for SME's.
  • The student has an excellent understanding of various digital solutions that are used in international business and can evaluate the opportunities they offer for internationalizing SME's.
  • The student has an advanced ability to analyse, innovate, develop and/or operate new and existing digital solutions and services of a firm.
  • The student assumes full professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
  • The student can use relevant professional project management tools and can skillfully manage the project keeping it on schedule and on target.

 

Recognising and validating prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

 

Cooperation with business community

The entire module is undertaken as an assignment to a real-life company; and done as a team in the internationalisation lab of Haaga-Helia.

 

Internationality

The course is taught in English, can be attended by international students and all assignments are related to the internationalisation efforts of a company. The course is international by definition. Students from the Degree Programme of International Business are encouraged to take this module and thus increase the international student population of the course.

 

Timetable

The schedule is introduced in detail in each implementation plan.

 

Learning methods

Students will work in teams to implement a real life client project related to the internationalisation efforts of an SME as part of this module. In the client project, students will practice and develop their skills and knowledge in the tools and methods relevant to consulting SMEs on internationalisation topics. Students are expected to assume entrepreneurial responsibility for the client projects from start to finish. Teachers will act as coaches in the student's learning processes.

Student may complete half of the module by participating in an e-commerce course organized by GLOBBA/BITE.

 

Assessment

The module requires strong and goal-oriented committment on behalf of the student to team work and the contact sessions in the module. The grade will be based partly on the output and the value of the project deliverables to the client company (50%) and partly on the students own committment, activity and demonstrated professional attitude (50%).

 

Course teacher(s)
Minna-Maari Harmaala

Anna Hankimaa

Hanna Harilainen

Jari Luomakoski

 

Learning materials

Material as announced and necessary with a strong focus on students' ability to search for relevant material.